"Sioux City Sarsaparilla" Redesign
Often, designers are faced with revitalizing and bringing new life into existing franchises, which is what I did with this project. I chose to completely revamp "Sioux City Sarsaparilla," a drink I love. With new logos, typography, patterns, and packaging, I gave the brand an entirely new face and advertisement campaign to better identify with a new, younger audience.
